TECH minus CONTENT = FAIL

Nothing works without content.

Choose your analogy: a car without gas. A bucket without water.

For years, CRM systems have been sold without a viable answer to the question: “where does content come from?” Content is expected to somehow take care of itself, even after decades of demonstrably failed deployments.

CRMs and other marketing/BD systems require all kinds of content in order to function. Contacts. Relationships. Experience content. Company firmographics. News.

With respect to contacts, 40% of attorney address book contacts are out-of-date and half of high-value contacts are missing altogether. Marketing/BD systems don’t run on cheap fuel.

Content doesn’t take care of itself. Any marketing/business development tech solution that doesn’t explain where and how content comes from is likely to end up where its predecessors have.

What’s the solution?

First, what isn’t the solution? The solution isn’t a new CRM. Remember Freud’s definition of insanity?

Buying a new CRM because everybody else has one isn’t a strategy. Trust us, most firms are in the same boat yours is.

The solution begins where every good solution begins: with crisply defined goals and objectives.

The plan that results from the process isn’t restricted to a vetted product and vendor. It includes high-confidence answers to how the solution will be deployed, how it will be populated with content, and how it will succeed.

What’s PKS?

Pacific Knowledge Systems navigates a sea of vendor and expert noise and confusion to guide your firm to a safe harbor of success with the lowest cost.

The goal is to deliver more for less.

PKS begins with a whiteboard. Goals and objectives. It then connects those goals to solutions, separating what’s real from what isn’t. PKS leverages decades of experience with successful content and tech product launches to ensure the resulting solution has the essential data it needs to enable the firm and its users to thrive. Finally, PKS assembles and manages the dream team that brings your solution to life.

PKS is the latest brainchild of Todd Miller, who leverages decades of successful tech and content product launch experience and industry relationships to enable firms to get much more return for their product spends.

The Process

Step 1:
Whiteboard

Step 1 begins with a crisp definition of goals and objectives. What do you want to accomplish with your marketing/business development tech?

Step 2:
Reality check

Next, we reality check those business goals. Does the tech exist to support them? How and where will content come from? Will those goals require changes to business processes or culture in order to be effective?

Step 3:
Assemble the package

We assemble the comprehensive package and plan that enables the firm to realize its goals and objectives. The package includes products and content, as well as the people that will make it happen. We’re not restricted to off-the-shelf solutions. We can make our own, if needed.

With respect to existing products, vendor claims are thoroughly vetted with reference checks.

The solution can’t be theoretical. It needs to be real.

Step 4:
Lift off

The devil is in the details.

PKS runs the deployment process until your firm signs off on a successful launch. PKS draws on its deep bench of industry relationships to assemble dream teams to enable your firm’s solution to take flight.

What’s next?

Get in touch at info@pacificknowledge.com. We’ll schedule a call with Todd to discuss your landscape and the recommended way forward.